That’s right, YOU.
Sales and marketing is the #1 job of anyone reading this guide, even if (especially if!!) you are the founder of the company.
You sell your employees on your vision, your clients on your abilities, and your investors on the potential of your business.
If you think being an expert at web design or SEO is your #1 job, you will remain a small company (if this concept is new to you, your very first homework assignment from this guide is to buy a copy and read Michael Gerber’s excellent book “The E Myth: Why Most Businesses Don't Work and What to Do About It”).
If you want to remain a very small company, that’s fine.
But don’t complain that your company isn’t growing or that you aren’t making as much money as you want to.
Rather, accept your fate as a very small company and don’t get stressed when you don’t grow.
That’s not meant to be harsh, just honest.
If you want to grow to be a bigger company—then you have to be absolutely diligent about building a sales and marketing engine at your company.
If you are a salesperson reading this, YOU are also responsible.
Every company that you will go to work for has its flaws. The products should be better, the services should be better, marketing should do a better job of finding you leads.
Don’t fall into the trap of thinking that someone else is responsible for your success or failure as a salesperson—it isn’t true.
Accept that you are 100% responsible and get to work!
Know your goals and have the guts to develop the skills and behaviors necessary to go after them.