While networking, you’re only going to use your brief elevator pitch when engaging in conversation with new people.
This is such an important thing for you to understand because so many people screw this up and end up becoming ‘the person that other people avoid at networking events’.
Don’t be that guy!
You know who I’m talking about, right?
The guy that immediately launches into a perfectly scripted, five minute long explanation of what they do and who they do it for.
And you immediately run to the bar for a new drink so you can get away from him!
Networking events require a little more nuance and respect for how people would actually like to talk in conversation with other people.
Remember, the entire point of that elevator pitch is to get somebody who’s a good prospect going, “Huh, how do you do that,” or, “Huh, tell me more.”
When you’re networking, that’s exactly how you want to do it. You’re going to do the elevator pitch first.
When they ask you for more information, that’s when you’re going to go into it more deeply with your full unique selling proposition IF, and only IF, the environment is appropriate for it.
Otherwise, set up a time to talk later.