This is what really catapulted our business. Before signing up with these guys, we were bringing in 15-20 customers a month.
After forging this relationship, we were seeing 100-200! This opportunity resulted in huge growth for us.
In our case it was major software vendors that were actually in the industry that all of the computer support professionals used to run their businesses. This included software such as CRM systems that were tailored for their industry, and other tools that allow these businesses to deliver their services well.
We were able to go to these vendors and say, “If your customers were more successful, would that help your business?”
The answer was of course “Yes.”
At that point we would ask what their customers struggled with in order to achieve success and their answer was that they aren’t selling enough deals and aren’t moving forward quickly enough because they weren’t doing any marketing.
It was like music to our ears!
“Marketing, you say?” Well it just so happened that Kutenda could help them do more business by executing their marketing for them as that was in fact our main service offering.
So we asked “Would it help if we were able to help your customers get more business?” Of course it would.
This approach allowed us to open up a dialogue and start the relationship with these vendors form an angle where they were benefitting in the long run from our expertise. So we pitched that we would do regular webinars to their audience teaching them marketing strategies we practice so that they were able to build their business more effectively.
In those same webinars we were able to introduce our services to this audience for the first time.
This was an absolute launch pad for us. Vendors needed their customers to be successful.
By putting our education and training into their hands for free, they were
bettering their relationship with their customers and bettering themselves as their
customers started to see more success.
This solved a problem for them, their customers and us.
For that reason, we developed an incredibly strong, organic relationship that began to thrive and we reproduced this relationship with multiple major software vendors in the industry.