want to be an entrepreneur? 
You better LEARN TO LOVE TO SELL!
Written by Mike Cooch

Selling is the foundation of any good business. You probably know this already, which is why you got this guide. 

If your business struggles with sales then everything else is a struggle. It's not any fun being in business every day with the lack of customers, a lack of revenue, or a lack of profits-- they can make business feel like trying to push a snowball uphill.

But it doesn't have to be that way.

Just about everybody can learn how to sell effectively, and when you do, business becomes fun again

If you are in business for yourself you probably enjoy the experience of helping your clients and you just wish that you could have more clients to help and that they would enjoy and place value on the service that you're providing to them.

But it all starts with the sale.

Almost everybody has a strong opinion about selling and salespeople. You'll usually find that people either love selling, or they absolutely hate selling and everything associated with it-including salespeople.

Our beliefs about selling usually come from a combination of social stigma about who a salesperson is and how he goes about pitching their wares, and from your own personal experiences of rejection when trying to sell something.

Usually this combination of factors leave people with a very bad taste about selling.

Many of the smartest people I know, if asked about a career in sales, would laugh in disgust. 

The possibility of a career in sales is something they would never even consider; they would believe that it was too far beneath him to take on such a role in society.

This is incredibly unfortunate, because this attitude is probably the single factor that is most responsible for limiting their career progression and potential income.

But you're different.

By reading this post you've acknowledged that sales is an important part of your career and that you are committed to improving your abilities in the realm of selling.

Congratulations on taking this step; most people will never get that far. 

You, on the other hand, have committed yourself to learning the skills and knowledge that's necessary to have a rewarding sales career and to build your business.

But my hope for you is greater than just learning new skills and knowledge.

I want you to learn to have fun selling.

I want you to enjoy the process of finding your own clients, creating your own revenue, and controlling your own destiny.

In my mind, the person who is willing to work hard everyday to create revenue has one of the noblest positions in our economy. 

You make things happen. 

You create jobs. 

You are the fuel that fires the economic engine of our country.

I would suggest that if you ask 100 successful entrepreneurs what the most important skill they have that has allowed them to create their companies and create their success that almost all of them would tell you that it's their ability to sell.

  • You should be proud of your ability to sell
  • You should be proud of your ability to create jobs 
  • You should be proud of your ability to wake up every morning, face rejection, and still have the guts to go after your dreams 
  • And most importantly, you should be proud of the fact that you are connecting clients with the products and services that will help them accomplish their goals

This is the essence of selling: providing value by connecting those with a need with those with a solution.

Selling can and should be something that you enjoy. 

It's my hope that you spend just as much time learning to have fun with the process of selling as you do learning specific techniques strategies and knowledge to make you a better salesperson.

When you're having fun everything comes easier, including sales.

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All the best,


Mike Cooch and the Local Sales Lab Team

Mike Cooch

Mike generates 6-7 big ideas before breakfast (conservative estimate). LocalSalesLab.com CEO & founder is a “serial entrepreneur” with Texas-sized passion for sales & marketing, business development, and technology. He is an expert in local and digital marketing. His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities. He is married with three children, and is learning to surf in his new hometown of San Diego (lifestyle design, baby!).

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